Your Friday Brief, Doctor
"How Great Leaders Inspire Action"
Viewing time 17:58 worthwhile minutes
https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action/transcript?language=en
Simon says: People don't buy what you do; they buy why you do it. When you talk about what you believe in and why, you will attract those who believe what you believe.
From the speech:
Apple
“Why is Apple so innovative? Year after year, after year, they're more innovative than all their competition. Yet they're just a computer company. They're just like everyone else. They have the same access to the same talent, the same agencies, the same consultants, the same media. Then why is it that they seem to have something different? Steve Jobs believed, “Impossible is nothing.”
Dr. King
“In the summer of 1963, 250,000 people showed up on the mall in Washington to hear Dr. Martin Luther King speak. They sent out no invitations, and there was no website to check the date. How do you do that? In fact, some of his ideas were bad. But he had a gift. He didn't go around telling people what needed to change in America. He went around and told people what he believed. ‘I believe, I believe, I believe,’ he told people. And people who believed what he believed took his cause, and they made it their own, and they told people.
“How many of them showed up for Dr. King? Zero. They showed up for themselves.
“It's what they believed about America that got them to travel in a bus for eight hours to stand in the sun in Washington in the middle of August. It's what they believed, and it wasn't about black versus white: 25% of the audience was white.”
Great examples. Lots to learn.
Like why the Wright brothers were able to achieve powered man flight when there were other teams who were better qualified and better funded and the Wright brothers beat them to it.
TODAY'S CHUCKLE
Next week: Your brand story. Your brand story is your “why.” It’s a window into the heart of your brand and a story your patients want to know.
What you should do now
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SOURCES:
Chatter Matters: The 2018 Word of Mouth Report
BaileyRichert.com/12-types-of-social-proof
Conversion-rate-experts.com/voices-case-study
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